Original 1964 ZULU Film Release Front of House Still - Colour Sgt. Borne & Pvt. Hitch

Original 1964 ZULU Film Release Front of House Still - Colour Sgt. Borne & Pvt. Hitch

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Original colour ‘front of house’ still from the first release of ZULU in January 1964. The equivalent of American ‘lobby cards’, British FOH sets were produced to display in cinema foyers (hence ‘front of house’). This FOH still is in good condition. A desirable and sought after piece of ZULU film history.

Background on ZULU Film Front of House Stills

Original ZULU film items are now highly collectible. Many of them relate to how the film was promoted at the time of its release; there's considerable interest in original posters from around the world, and still images - 'stills' - are highly sought-after. How the film was promoted in the cinema varied from country to country; in the UK it was usual to produce sets of eight 10x8 inch colour stills which were displayed in frames outside the cinema, and which are generally referred to as 'Front of House' sets. In the case of 'Zulu' two different sets were produced, one on the original release in 1964, and another for the re-release in the 1970s. Other countries followed their own styles - in America and much of Europe these display sets were often larger and perhaps printed with enhanced colours to make them more eye-catching, and they are generally known as 'lobby cards'. 10 x 8 black-and-white stills were produced in large numbers, not only for display but also to distributed to the press to promote the film. Often, although obviously drawn from the same photographers' negatives, different scenes were printed and distributed in different countries so that stills hailing from America, France, Germany or South America might show different scenes from those in the UK. All are sought after now - although the value of a particular still depends on the scarcity of the image, and whether it is original to the time of distribution, or a more recent reproduction.